About Us | The Search Assembly

The Search Assembly Story

Creating a highly profitable online presence? It shouldn’t be rocket science. And yet, as Digital Natives working in the industry for over a decade we noticed so many businesses struggling to make Digital Marketing work for them. Again and again, we saw companies swept away by fads and the latest platforms, or worse settling for average when so much more was possible. Most of all, we saw a concerning industry trend dominated by “cookie-cutter” strategies, jargon and empty promises.

And so back in 2012, we set out to do something about it… We founded an agency grounded in the simple mantra of “evidence, not opinion”. Why? Because while opinions come a dime a dozen, it's evidence that’ll evolve every great idea into a profitable campaign. We’ve helped 1,000s of companies grow faster, and have even invested $1M+ into our own Research and Development Department. All with the goal of testing and proving exactly what works in Digital, and then building the Digital Marketing tools of the future.

Since 2012, our team has grown to 100+ Marketers worldwide, and bloomed into a booming family of trusted brands. Interested in teaming up? Simply fill in the form below to meet our friendly team.

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companies like yours

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Calvin Klein

Karleitia Bodlovic - Digital Marketing Head

The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Fujitsu

Katherine Bond - Brand Manager

Great group of knowledgeable people who are able to create SEM and SEO strategy for maximum impact! Easy to work with and I would highly recommend.

Windsor Smith

Kathryn Dawson-lee - Marketing Manager

OMG have been a great partner for website SEO.

PVH Brands

Patrick DiLoreto - Ecommerce manager

The team at Online Marketing Gurus implemented an SEO Migration project for us as part of the upgrade of our website. They were professional, efficient and most helpful. We would highly recommend!

Byron Bay Cookie Co

Emilie Emond - Marketing Manager

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Our Values

We exist to take the complexity out of digital, whilst delivering real revenue results. Our focus and goals for your business are very different to our competitors.

Share evidence, not opinion

Opinions are like agencies – everybody’s got one, but most are rubbish. Numbers, proven results, and evidence don’t lie. Whether the opinion is yours or someone else’s, it means nothing without evidence.

Find solutions, not problems.

Save the complaining for home. If you have a problem, you need to share with someone, make it a habit to have two solutions ready to go with it. This counts both for your work life and your love life.

Make customers love you

Our most important relationships are our clients. We're not just order-fillers here to complete a task. Be so obsessed* that clients can't help but love us.

* but don't be creepy

Own it and get it done

We're all part of a team at the top of its game. We'll support one another, but nobody here is to mother you. If you fall, get up. If you need help, ask for it. If you fail, share what you learnt.

Share evidence, not opinion

Find solutions, not problems.

Make customers love you

Our most important relationships are our clients. We're not just order-fillers here to complete a task. Be so obsessed* that clients can't help but love us.

* but don't be creepy

Own it and get it done

We're all part of a team at the top of its game. We'll support one another, but nobody here is to mother you. If you fall, get up. If you need help, ask for it. If you fail, share what you learnt.

Our executive team

The Search Assembly houses some of the brightest marketing minds and business brains. Meet some of our team members below.

CEO and Co-Founder of The Search Assembly, Andrew has had a long, illustrious career in the SEO and SEM industry. He has been featured in and contributes to Entrepreneur, CMI, Jeffbullas, Search Engine Journal, and more. Andrew has also been featured on Sky News Business and been awarded the B&T 30 Under 30 Entrepreneur award.

As a marketing mastermind with a wealth of expertise, Mez's core strength is delivering real revenue results through digital marketing. He's consulted for a multitude of businesses both big and small, including Artline, CBRE, King Living, Doors Plus, and many more. He's also featured in AFR, Forbes, Huffington Post, Mumbrella, as well as research by UNSW.

Wasif is the MD at The Search Assembly, managing and growing the Gurus in all facets. His approach is always hands-on, strategic & data-driven, with proven results across startups, enterprises, SaaS, tech, education and more. He's bringing his 11+ years of experience and enthusiasm to the table at OMG.

Helen has 4 years experience in HR/people and culture. Coming from a strong corporate background, she has worked within shared services, certification, property, management consulting and manufacturing. She's passionate about the strategic benefit of people and culture within a business.

Danny joined the team only 6 months after the company was first founded. Since then he's helped to grow the businesses of clients across all niche's which has resulted in a well rounded knowledge base and skill set. His strengths lie in technical analysis, SEO strategy and marketing consultation. Danny will help you maximise and understand the value of all your channels.

Having started his career in finance, Tom brings a unique skillset to the team. Combining his analytical skills with his creative side, Tom has worked extensively in the digital marketing space for a number of years. With a keen eye for process and scalability, Tom's role requires him to create and develop new product offerings and keep the agency's strategies at the forefront of the market.

As Chief Growth Officer, Saf has formulated digital strategies for over 550 clients (and counting!) since the start of 2017. This includes brands such as Australian Geographic, JBL, Valley Girl, THR1VE, and many more. He has a passion for helping business both big and small achieve insane growth, through driving online traffic, qualified leads, and most importantly, real revenue results.

$2,000 Free Audit

Our executive team