Digital marketing is a successful way to reach businesses and consumers online. More and more small, medium and large businesses can effectively and efficiently reach and engage their target audience with search engine marketing, paid advertising, social media marketing, and email and content marketing. In the United States of America, digital marketing spend is estimated to amount to $332 billion by 2021.
As technology continues to evolve, the benefits of digital marketing are becoming more prevalent. More consumers seek out, research, and shop online. Even if you are growing traffic to your website, this means very little if they aren’t converting to leads or sales. By using the right strategies, metrics and data to analyse your digital marketing campaigns and pinpoint new trends, it is possible to optimize, test and brainstorm ways to improve your digital marketing efforts.
Unlike traditional marketing methods, it’s easier to pivot and adjust your channels as you go, doubling down on what’s working and optimizing your ad groups, content, and website. While traditional marketing tactics often come with bigger costs and are harder to measure impact, time is the only major expense to digital marketing. SEO, content marketing, and social media engagement take a few months to reveal their magic and long-term potential. But, there are still digital marketing tactics such as pay-per-click, display, and social media advertising that can produce quicker results.
While the foundations of digital marketing remain the same, there are some trends and updates to keep ahead of if you want to outsmart your competitors. While nobody can say for certain what the future of digital looks like or which strategies are going to be the most effective for all businesses, there are useful insights and predictions of what’s to come for lead generation, eCommerce, or B2B and B2C. Keep up to date with the latest trends and best practices across SEO, PPC, social media marketing, and conversion rate optimization by subscribing to The Search Assembly blog and newsletter.
The future of digital marketing and business will be more diverse, inclusive, and connected to real customer needs. While technology continues to advance tools, automation, and machine learning at a rapid pace, the interaction between brands and consumers will continue to prioritise customer experience, engagement and retention.
Data will continue to reign supreme. But what does that mean? Focus on the data that can be used to gain advanced customer insights that propel your campaigns to new heights. Then use this information to personalize the customer experience, provide better communication, and create engagement with your brand using clearer messaging, targeted ads, and integrated campaigns.
As we’ve seen with the changes and uncertainties of 2020, local marketing will be a greater focus. While local marketing is far from a new concept, a stellar local SEO campaign will deliver huge wins for online businesses and brick and mortar stores in 2021. Search engines like Google have become very good at serving up businesses in the local area whether you’re looking for a birthday cake or a new pair of sneakers with same-day delivery. Four in every five consumers use a search engine to discover local information, so if your business isn't optimized for local search, you’re likely only attracting 20% of your actual customers. In short, local SEO will be critical if you want your business to stay competitive, relevant, and thriving in 2021.
Absolutely, our team of experts are ready to help you upskill with training and workshops that will transform your knowledge of SEO and paid advertising. With years of experience working with 1000+ global businesses in all industries and markets, we have the know-how and passion to provide education that aligns with your business goals. We have also created our own dedicated research and development department, testing new tools and tactics to give us the data and insights that propel online growth, faster. Whether you’re new to digital or a seasoned marketer looking to tap into new innovative technologies and channels, we offer tailored workshops with our growth Gurus. Get in touch today to learn more and discuss how we can partner with you and your team.
Everyone. Small businesses, medium companies, enterprises, and even startups. Plus everyone in between trusts us to get their digital results cranking. From family-run businesses to major online retailers, to the biggest enterprises across all verticals, the best digital agencies know that the "formula" is the same to get outstanding results. Chances are, we've already worked with someone just like your business, which makes helping you grow, that much easier. The best clients are the ones serious about turning traffic into transactions, and customers into conversions.
If you already have an online presence or have been doing some digital marketing, it's likely that you're at least driving some traffic, rankings, engagement, or sales online. But maybe you’re not attracting the quality or quantity of customers you’re looking for. No doubt, there are probably some areas of your strategy and website that could use some improvement so you can see the results you’re aiming for quicker and easier.
That's why we offer our FREE Digital Audit and 6-month Game Plan — a step-by-step roadmap to help you engineer a digital marketing strategy that's truly effective, whether you're looking to get started or grow exponentially. You can claim yours by filling out the form or get in touch to begin a conversation with our talented team.
If you like what you see and give us the green light, we'll kick start your SEO and PPC journey with our data-driven evidence-based strategies crafted to help meet your business goals.