Faced with a question, decision, or challenge, what do people do? They Google it. Short and simple. Those people are looking for information, products, and services, will they find yours?
With 3.5 billion searches a day, it’s a cold, harsh truth that without a strong search presence, your business is unlikely to compete online. Google’s evergrowing user base is a crucial channel for businesses to connect, capture, and convert new customers. Search engine optimization is the most profitable way to gain visibility in front of your target audience, to spur traffic, leads, and sales long term.
Now’s the time to increase your visibility and get in front of the people that matter most with an effective SEO strategy. We won’t just drive people to your website, we’ll bring the RIGHT people. By ranking for relevant and profitable keywords and speaking to your target market with quality content at each stage of the buyer’s cycle, you’ll see real revenue shifting results.
Focus on the metrics that matter most with an effective Chicago SEO game plan for your business. Our full service SEO agency has a solid track record for helping companies of all sizes and industries grow with organic search and digital marketing.
Achieve your goals quicker with tried and tested SEO strategies engineered towards your revenue goals. We have invested resources into our dedicated Research and Development department to investigate new tactics and tools to measure, analyze, and improve internet marketing campaign results. We’ve combined this data with our years of expertise to build evidenced-based SEO frameworks you can trust.
Join forces with our local SEO Chicago heroes to accelerate your business growth. Having worked with 1000+ large and small companies, you will be partnering with digital marketing experts that are among the best in the industry. Our Chicago SEO gurus know how to scale your internet marketing campaigns to take your business to the next level by using channels like SEO, paid ads, social media, and conversion rate optimization in tandem.
Whether you’re looking to achieve brand awareness, generate more leads, or bolster your online sales funnel, you need transparent and data-rich reporting. As partners in marketing, you can rely on us to deliver clear cut campaign management and inclusion in daily progress. We use robust dashboards and comprehensive reporting so you can champion your marketing campaigns. And, our SEO services in Chicago are your go-to gurus for anything you need to know — we’re here to help.
So you understand the fundamentals of SEO, but you still have many questions. We get it - search engine optimization is like unraveling a riddle. It seems mysterious, but you just need the key. In this section, you’ll find answers to the most common questions we get asked about SEO and digital marketing.
Keyword research is at the core of search engine optimization. In truth, it’s easy to overlook the importance of keyword research as an ongoing and evolving part of your SEO strategy. When researching consumer search trends and understanding your target audience online, keyword research is how you keep your ear to the ground.
Keyword research is the digital blueprint for your internet marketing efforts, informing every choice you make. Keyword research isn’t just about SEO: it’s the common thread between content marketing, social media, pay-per-click advertising, and conversion rate optimization.
By understanding what people are searching for and clicking on, using Google Analytics, Google Search Console, SEMrush, and other SEO tools, you can determine the keywords you want your business to appear for. You don’t have to rank for ALL the keywords. With a strategy engineered to rank for relevant and profitable keywords, you can optimize your site to rank at the top of Google for those terms. By appearing at the top of Google, you can drive traffic, sales, and a higher ROI.
Keywords also determine your content plan. SEO experts create content using the right keywords on your website to increase your site’s visibility. By researching keywords at each stage of the buyer’s journey, from awareness through to conversion, you can widen your CRO funnel with content targeting audiences searching with different keywords.
Yes! SEO is a long term game, so the sooner you start, the better off you are. While SEO might mean free traffic, it takes time rather than money. Startups all start with brand new domain names. The age of a domain name has a huge correlation with the perceived authority of the website. SEO campaigns need some time before snowballing (maturing a campaign takes 6-12 months, especially for a brand new domain name).
Building out SEO and staying current with Google's best practices can help your startup compete and drive valuable traffic from launch. Waiting to start optimizing your website could put you years behind your competitors who may be aggressively creating content, acquiring valuable inbound links (link building), and ranking for keywords.
Finally, your website is at the core of your business. SEO helps to optimize your pages so your website is healthy and performing well. If you have unidentified errors such as 404 pages or broken links, any traffic you’re sending to your website from email marketing, social media, or paid advertising may result in higher bounce rates, unsubscribes, or lost leads. A technical SEO strategy is like your insurance policy, protecting you if anything goes wrong so you’re not losing out on revenue.
The survival of every business depends on sales, and in our modern world, growing traffic and transactions requires having a strong digital search presence. With over 3.5 billion users each day, improving organic search presence on Google is the #1 priority for 61% of marketers around the world. If you want your website to get drive traffic from those searches then it’s critical to have a strong search engine optimization (SEO) strategy in place.
Implementing cutting-edge SEO techniques can help your Chicago business get noticed online, convert more traffic into loyal customers, and ultimately spur sales growth. But SEO is constantly changing, and best practices are updated over time, so it can be difficult to know if you're doing everything you can to increase sales with SEO.
If this has you feeling overwhelmed, then don’t fret: SEO in Chicago can help your business using time-honored techniques you can implement. Our Chicago SEO agency begins by auditing your site to find the best ways to use SEO to boost traffic, rank pages, improve site structure, and increase sales. A good SEO service can conduct keyword research, resolve technical SEO errors, and give advice on website development, and manage content development.
With years of expertise across different industries and businesses, we can help you differentiate your Chicago business from the crowd, and outshine your competitors to drive more sales. Skilled in hyper-targeted campaign strategies for specific markets and geographies, our Chicago SEO company can help your business catapult to the top of Google searches with a targeted local SEO campaign so you can be discovered by more customers. Our digital marketing services are able to review your digital performance, audit your website, and uncover new SEO opportunities.
SEO, or search engine optimization, is the act of driving targeted traffic to a website from achieving organic rankings on search engines such as Google. Key elements underpinning SEO include improving site structure, creating high-quality content, optimizing website pages around important keywords, and link building.
SEO is all about improving a site’s rankings and visibility in the organic (non-paid) section of the search results so people find your products and services. In short: gaining the top positions on page 1, because most people don’t scroll beyond that. The biggest advantage of ranking for relevant and profitable keywords is that you can get “free” traffic to your site, and increase your revenue, day after day. Unlike paid advertising, it costs you nothing but energy and time.
Keywords are the core of SEO. They are like the landmarks you use on a map to direct you where to go. To get your customers to your website you need to combine the right keywords in your content so Google can guide people to your website. Our SEO company makes sure your SEO keywords are as target-worthy as possible and use proven keyword placement strategies within your content. This will increase website traffic and get the right audiences to your company site to actually grow your bottom line.
Content and SEO go together. Writing for SEO-purposes and writing to attract and captivate your target audience are not dissimilar goals. While you want to place your keywords strategically throughout your content to rank, you shouldn’t sacrifice readability and user experience.
To create consistently awesome content that users love and search engine rank, we recommend following some proven content writing steps to rank and drive more traffic. Here’s where to begin.
Before you start creating content, you need to do keyword research. If your goal is to dominate the search results, then you need to find the powerful SEO keywords your audience is actually searching for, both short and longtail. These keywords help you generate the topics you should write about, questions you should answer, and how you may want to structure your content.
Next, you need to consider your audience. Who are you writing for? Creating buyer personas is a good way to engineer an SEO-friendly content strategy that will actually speak to your target market. Consider who they are, their motivations, challenges, goals, and how your business can give them solutions. Create a content plan with topics and different types of content that are relevant for your users at each stage of the buyer's journey.
To learn more, read our FREE SEO Guide or if you have more questions about SEO-friendly content then speak to our Chicago SEO experts. Want to grow using SEO and content marketing? That's where our full-service Chicago SEO company comes in. Our marketing services can help you to learn content marketing and create digital marketing strategies that work.