Get noticed, grow your profile and generate more customers through our strategic approach to Content Marketing Services. For every dollar spent on content marketing, it generates 3X as many leads as traditional marketing. But with so much content out there, it takes a highly personalized, data-driven content marketing strategy to ensure every word will truly captivate your audience and influence their behavior. When it comes to content marketing, businesses need to play the long game – and that means creating authoritative, informative content that builds brand trust, improves lead generation, and drives sales. Anything else is a waste of your budget. Period.
From research and content creation through to channel amplification, our content creation services are fine-tuned to convert. In everything we do as a content marketing agency, we use data to drive smarter decisions and work on more innovative approaches, ultimately achieving your version of success. Data is what ensures you spend your marketing dollars on the activities that will deliver the greatest impact. Increase search exposure, build brand awareness and win top-of-funnel visitors with creative blog articles crafted by our in-house content marketing team. Push your visitors through the sales funnel with conversion content that proves your brand’s authority. Designed from experience, our content marketing services are designed to propel your prospective customers through every stage of the sales process and create long-term brand advocates. That’s where you see its true ROI.
Make your digital strategy work harder. As an experienced content marketing agency, our mission is to drive high ROI strategies every time. That’s why we put data at the core of everything we do. We're not like other agencies. We start by getting to know your business, your audience and your goals. From there, we deliver a service so personalized and targeted you’ll feel like you’ve just expanded your team. Data shapes every piece of content, the creative idea, and where to publish it. Then, by analysing campaign data, we can monitor performance and refine the strategy for an even better ROI.
Squeezing the maximum out of your content marketing requires experience across businesses of different sizes and industries, across digital channels, and media. Our content marketing team has this experience in truck loads. We’re a 100+ team of specialists with the track record for generating real revenue impact for businesses of all industries and sizes. Through our content marketing services, we design a high-impact digital strategy that brings it together with search ads, SEO, social, emails, creative website copy, and more, to work towards one ultimate goal: to grow your results, faster.
Not sure how your content marketing is performing? If you can’t see how your campaign is tracking, you can’t know if your marketing budget is working as hard as it could be. That’s why, as a trusted content marketing agency, our mission is to make sure you always have full visibility of all activity. Check on progress with full access to a robust dashboard and track your ROI in our comprehensive online marketing monthly reports. Our digital content marketing team becomes your team, ready to listen, collaborate, and brainstorm on creative ideas for even bigger wins. Our clients say we're the most honest and trusted agency they've worked with, because we know that's the kind of service that wins goals.
Curious to learn more? Here are some of the most common questions we answer daily. Whether you're just learning about Content Marketing companies or interested in discussing an agency partnership, we're here to help!
Content marketing is one of the most powerful tools in your marketing strategy. Done right, its role is to inform, educate and nurture prospects, converting them from warm visitors to red hot prospects to brand advocates. If that sounds too good to be true – it isn’t. But you cannot simply write some articles and expect customers to come flooding in. Content marketing requires you to truly resonate with the prospect and compel them to action by tailoring valuable and relevant content that really talks to their challenges and goals. That's why it's worth working with an experienced digital marketing agency.
Content marketing doesn’t work alone, though. For the best ROI, you need to appreciate content marketing for what it is: one cog in the digital marketing engine. It takes a finely tuned orchestra of digital marketing tools to amplify and share your content to the right audience at the right time. That means search engine marketing, SEO, website design, social media marketing and more. We've helped our clients achieve the perfect symphony.
Content marketing can make customers love you, help you win sales and nurture loyalty. As a content marketing agency that has worked with companies across every size and industry, we’ve seen how content marketing can be one of the most underrated and misused tools at any marketer’s disposal. If you’re going to unleash the true power of content marketing, you need to first understand what it’s capable of. To prove how important content marketing is, take a look at these stats. Almost half of buyers (47%) view 3-5 pieces of content before engaging with a salesperson. A massive 72% of marketers say content marketing increases engagement and 72% say content marketing has increased lead generation for their company (CMI).
The bottom line? Content marketing does more than creating brand awareness. It lures browsers and converts buyers to directly drive revenue for your company. Moreover, when you invest in good quality content, you can build your reputation as a credible and trusted resource. People will come to you for information and advice. That’s why content is more than marketing – it is a valuable business tool. Speak to our award-winning digital marketing agency to find out how our services can help you leverage this tool for stronger business impact. We've done it for clients across the USA, and we can do the same for you.
Content marketing means conversions. Conversions mean business growth. Simple as that. Just take a look at the numbers, content marketing generates over three times as many leads as outbound marketing and costs 62% less for companies. That’s what we call a serious ROI. Almost three in four marketers (72%) say content marketing increases engagement and the same number say it has increased the number of leads for their company. Here’s the kicker – content marketing brings in conversion rates six times higher than traditional marketing methods. So if your company is not investing in content marketing as part of your digital strategy, you’re missing out on a top opportunity for business growth.
Where content marketing really shines is in how it feeds the success of your whole digital strategy, including search engine marketing, SEO, and social media marketing. Websites with blog content have 434% more indexed pages on search engines. In other words, the more top quality content you publish on your website, the more visible your site is in search engine pages. And it’s no secret that search engine rankings translate into more traffic and real revenue for your company.
As with all digital marketing tactics, the ROI you can expect from working with a content marketing agency will differ depending on a few factors. Are you publishing unique, high-quality online content that your audience will value? How are you promoting and amplifying your articles and videos to make sure they get in front of your audience? How is it published on your website? Is it answering your audience’s questions and needs? Get this right and you can expect explosive growth. That's where a digital marketing agency can help. The right agency will know how to create a digital strategy that gets the best from your investment.
Content metrics will make or break your content marketing efforts. Why? Because if you don’t properly measure the results of your content marketing, you can make the wrong decisions, which will ultimately lead to you creating irrelevant and wasted content. With the right metrics, you can ensure your content marketing strategy is always at work churning out the results you want for your company. When you're looking for the right agency, always check how they measure campaign performance for their clients.
Let’s take a look at the most common metrics used by content marketing agencies.
First, there are SEO metrics, including quality links, rankings in the organic search engine results, organic click-through-rate, impressions, and more.
Now you want to look at user engagement. How are people engaging with your content? Consider page views (how often people visit the page), time on page (how long they spend on the page), bounce rate (the percentage of visitors who exit after only viewing one page), scroll depth (where visitors stop reading on the page), and exit page (where they leave your site).
Next, there’s the all-important conversion metrics. These are the content marketing metrics that tell you whether your content is translating to business results and delivering a strong return on investment. Not all agencies will identify the best performing campaigns based on real conversions - but we do. Our clients can see whether a sale came from an article or ebook. Every piece of content can be tracked and measured. Look specifically at conversion rates, cost per acquisition (CPA), average order value (AOV) and more.
Another set of content metrics to measure are social engagement metrics. These can make or break your content marketing strategy. Look at how people engage with your content on social media platforms, including link clicks, shares and comments. How is your content building your company's social presence? You can also measure email subscribers, media mentions and direct traffic.
When you're choosing from content marketing agencies, make sure they are measuring the right metrics and using the data across campaigns to get the best results. The best digital marketing firm will always be transparent with your metrics so you know how your content is performing.
A goal-driven content strategy is critical for content marketing success. But while many companies are tempted to go in all guns blazing, make sure you reflect, plan, research and put in place the metrics to achieve the results you want. Above all, you need to ensure that every single piece of content you create has a clear purpose. As any marketing manager knows, you can create the most interesting and engaging content out there, but unless it’s working towards a bigger company goal, it’s a waste of time and money.
That’s where we come in. Unlike many marketing agencies, our content marketing specialists have worked with clients of all types and sizes to achieve their marketing goals. Best of all, we know how to ensure your content is a valuable part of your whole digital strategy, across website design, SEO, social media and more. So, if you want content campaigns that deliver monumental revenue impact for your company, talk to our team today.
The Search Assembly is here to take the mystery out of incredible marketing growth through our free offer: a Digital Audit and Strategy Session worth $2,000. One of our experienced strategists will audit your online presence, evaluate the competition, isolate quick wins and plot the path to long term growth with a 6-month Content Marketing road map. All for free.
And if you like what you see, we’ll put together a comprehensive Content Marketing campaign once you’ve given us the go sign. Simply fill in the form to get started!