Secure a stronger search presence and rise to the top of Google with a finely-tuned search engine optimization (SEO) strategy for your Fort Lauderdale business. It comes down to this: search engines are complex beasts. To achieve high rankings and drive valuable traffic to your website, you need a serious game plan.
Do you want to see customers and conversions grow as every element of your website is optimized to deliver for your business? Only SEO experts with a rigorous approach to strategy campaign execution can fuel the rapid-fire growth you’re looking for. Our SEO services deliver real data-driven SEO by testing and measuring site and page-specific tactics to make a serious impact on growth goals.
Harnessing powerful onsite and offsite strategies like keywords, content marketing, and link building are proving to be impressive and effective for businesses. Developing, implementing, and maintaining a cohesive, sharp SEO strategy can be increasingly complex for small and large teams. That’s where we come in - our SEO Fort Lauderdale team will find new SEO opportunities and get your website on track so you can focus on doing what matters most.
We invest time in getting to know what goes on in your business. And get to know what metrics impact your bottom line to leverage the right strategies that will deliver the results you’re looking for. We’ve even poured $1M into Research and Development to test and measure campaign success. This data-driven approach defines everything we do.
Our sharpshooting team of Fort Lauderdale SEO specialists is constantly working to prioritize, implement, measure, and improve your campaigns to keep you tracking towards your goals. No project is too big, and no question is too small. We identify new opportunities to ensure onsite and offsite progress which will close the gap between you and your rivals.
With 100% transparency, you can understand the strategy, activity, and results at every stage. We provide dashboards and clear reporting so you have full visibility. With expertise in Fort Lauderdale web design, SEO, pay per click advertising, social media, and conversion rate optimization, we can help you synchronize your campaigns and give you better oversight of all your digital campaigns.
Even if you know the fundamentals of SEO, you might still have some questions. Our Fort Lauderdale SEO experts have shared their tips and recommendations for getting started and growing your business with digital marketing in 2020.
If you want to start with SEO you should begin by learning the basics. Whether you want to do it yourself or hire a dedicated SEO service, you’ll want to educate yourself on the key elements of an SEO strategy. You’re already in the right place - online. There are ample resources at your fingertips from experts in the industry and even guidelines from Google.
Next, you need to focus on your customers. Short-sighted tactics and quick wins will only get you so far and can often distract from the bigger picture. Devote your effort to understanding your target market and devising a multitouch SEO campaign around capturing that slice of the market. You’ll need to consider keywords, content marketing, and link building tactics.
Finally, don’t go it alone. Partner with a skilled SEO service to learn more about how SEO can help you crystallize results. Our Houston SEO agency is a full-service marketing service. This means we can run workshops and training sessions to upskill your inhouse team - our specialist areas include SEO, paid advertising, social media, and conversion rate optimization. We also can audit your digital performance, uncover technical issues holding you back, and find new ways to drive valuable traffic to your website.
Finding the best SEO company in Fort Lauderdale may seem overwhelming. With pages of search results for SEO experts and agencies all promising you the best outcomes, it may seem like an even playing field. But there are huge differences between SEO companies and you need to develop a sharp eye to find the right fit for your fort Lauderdale business.
Be clear on your business goals. What do you want to achieve with digital marketing? What metrics matter the most? Find out how the Fort Lauderdale SEO company will engineer a personalized strategy to hit those objectives. Beware of cookie-cutter strategies and black-hat SEO tactics that will have a poor or even damaging impact.
Invest in the partnership - when hiring a Fort Lauderdale SEO service it shouldn’t be a game of ‘set and forget’. You need to be willing to invest time in the partnership. Find out about the SEO company’s processes and how you’ll work together. You should be involved in the pre-campaign to brief the agency on the nitty-gritty details of your business and revenue goals. During the campaign, there should be quick and timely communication between the agency and your time to ensure rapid-fire implementation and optimization.
Finally, meet your touchpoints pre-signing on. Your SEO company Fort Lauderdale should be an extension of your business team. They may work in another office, but you should feel trust and confidence in them. Get to know the kind of people they are, the processes they have, and how they will be managing your campaigns day-to-day. As a bonus, see if they have extensive digital marketing experience such as web design, pay per click advertising, or social media marketing? You should have 100% transparency on who you’re working with, the marketing services they will be doing, and the results.
To understand why your competitors are outperforming you, ranking at the top of Google, or gaining so many backlinks you need to dive into the data. There are many free tools on the market to help you learn about your rival’s marketing strategies, and how to make adjustments to your content to outshine them in search.
Here are a few industry leaders: Semrush, Ahrefs, and Rank Ranger.
Key features for each of these tools is competitor analysis, search engine rank comparisons, position monitoring tools, and paid ad strategy insights. SEMrush has one of the largest databases of keywords and is arguably one of the best tools on the market. Rather than a once-off approach, you can proactively monitor and track your competitors so you can stay nimble and responsive to their marketing activity.
After you have researched your competitors, determine what is and isn’t working for them, and ask how you can use that information to improve your own marketing campaign. Our SEO experts can help you get the jump on your competitors and find winning ideas that drive growth with a personalized SEO strategy for your business goals.
Once you understand the basics of SEO such as keywords, search engines, and how people search, it’s time to learn the SEO essentials of on-page optimization. That is, the art and science of creating a Google-friendly website structure and web pages that are suitable for users and search engines. The goal of on-page SEO is to create a website that is valuable and relevant to your audience.
This starts with information architecture, or in other words - a user friendly structure. Creating a poorly structured website is the greatest mistake you can make. Imagine if you walked into the supermarket and nothing was organized, you couldn’t find what you were looking for and moved around aimlessly before giving up and leaving empty-handed. To avoid this mistake, you need to make a logical information architecture that is easy to navigate and creates a positive user experience. It should reveal to search engines your most important pages and emphasize important content so that these pages rank. And, it should guide users through your site to help them move closer to making a purchasing decision.
Other common mistakes include not nailing these SEO essentials:
There are digital marketing platforms, enterprise software products, and free tools for just about everything you can imagine. With so much many, you may be faced with choice overload. You really don’t need them all, especially when getting started with search engine optimization (SEO) or search engine marketing (SEM).
Here are our top 5 tools for digital marketing: