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Crush your competitors, improve your online presence, and boost your website rankings with evidence-based search engine marketing. Turn traffic into revenue so you can grow the one thing that matters - your San Diego business.
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The secret to outperforming your digital competitors begins with SEO

Do you want to grow your search presence while simultaneously driving more organic traffic to your San Diego website? Are you looking for a marketing agency that can help you cement your online presence? Search engine optimization, or SEO, is the key to unlocking new digital opportunities. At The Search Assembly, we understand what really matters most: your business’s bottom line. We won’t just get your company to page 1 of Google, we craft hyper-targeted San Diego Search Engine Optimization strategies that focus on turning traffic into transactions.

We know that it’s not always easy to consistently connect with customers, generate leads, and increase your sales. That’s why you want a go-getting San Diego SEO company on your side. Our dynamic San Diego SEO campaigns take a drastically different approach from most marketing teams. We engineer geo-targeted, evidence-based strategies that are laser-focused on achieving your website goals. That means nothing superficial, only real results.

If you’re ready to turn that slow-burn sales strategy into a powerful Internet marketing engine of annual growth and beat your rivals in the rivalrous world of Google rankings, we’ll get you there. It’s our mission to create cutting-edge SEO San Diego strategies to capture ready-to-buy traffic from Google and set your San Diego business up for long-term success.

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Evidence-based strategies you can bank on

Digital marketing offers a million opportunities, and knowing exactly what’s going to work for your business can be riddled with complexity. We make sure you get it right. Our marketing agency has invested $1M in our Research and Development department. The Search Assembly is committed to improving your digital presence and campaign performance with evidence-based SEO and digital marketing strategies that not only multiply traffic but pay off too.  

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Nothing to hide - we’re all about transparent clear cut reporting

Our goal is to identify and create customized marketing campaigns that address your needs. We want to work together to achieve your goals. That’s why we offer full transparency with monthly reporting and insights so you know what to expect, the activity that’s being done, and the real results achieved. If you have a question on the latest algorithm changes or keyword positions, our SEO experts are here to help. 

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A proven track record of helping businesses succeed online

SEO is constantly changing and you need to move with it. We’ve grown an intelligent team of marketing specialists who have their finger on the pulse of the latest trends and technology to propel your business forward. With a proven record of success in 1000+ online business, our San Diego SEO services can leverage a wealth of knowledge to achieve your goals.  

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I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Calvin Klein
Karleitia Bodlovic - Digital Marketing Head
fujitsu
The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!
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Katherine Bond - Brand Manager
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Great group of knowledgeable people who are able to create SEM and SEO strategy for maximum impact! Easy to work with and I would highly recommend.
Windsor Smith
Kathryn Dawson-lee - Marketing Manager
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OMG have been a great partner for website SEO.
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Patrick DiLoreto - Ecommerce manager
Byron Bay Cookie Co
The team at Online Marketing Gurus implemented an SEO Migration project for us as part of the upgrade of our website. They were professional, efficient and most helpful. We would highly recommend!
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Emilie Emond - Marketing Manager
Frequently asked questions

Eager to find out out more about San Diego SEO? Our SEO experts have answered some common questions on everything from the basics of SEO marketing to how you can grow your business with a powerful digital strategy. 

With so many people searching online, you want as many relevant users as possible to find you each day. With Google now processing over 40,000 search queries every second, there are more opportunities for websites to gain valuable traffic to their products, pages, and content. Faced with a problem, challenge, or even a decision, people trust Google for the information they need. To be seen where switched-on customers are searching is crucial to future growth. 

Search Engine Optimization still matters in 2020. And with search usage and Google’s share outpacing growth in other channels, it’s the most profitable and scalable means for long term growth. With pay per click ads you bid to appear in front of your users, the big advantage of SEO rankings is that you earn your position in front of your target audience. Any ongoing organic traffic translates to free visitors, leads, and high ROI. As more companies in San Diego compete for paid and organic traffic, your company risks losing out if you don’t adapt to the shifting digital landscape. 

SEO has three key elements — technical, content, and backlinks. For your strategy to yield results, all three need to be rock solid, and that doesn’t happen overnight. If you’re not already looking at your rankings or aren’t seeing results from your SEO strategy, there’s no better time to take a new approach and speak to our dedicated SEO company in San Diego. 

We know choosing SEO services can be difficult, but our marketing agency has helped 100+ companies and we are committed to helping our San Diego CA clients succeed online. Internet marketing has changed in 2020 and we want to make sure you're able to change with it. From mastering SEO in San Diego to improving your web design and social media presence, our digital marketing experts are ready to support your company.

From the offset, be clear on your business goals. For instance, if you’re looking to gain organic traffic and accelerate the growth of your SaaS business then you’ll need to define some key KPIs such as users, revenue, usage/adoption, and retention. By outlining your Minneapolis SEO goals, you can then focus on considerations like budget, the level of expertise and digital marketing reputation you’re seeking, and the track record of the Minneapolis SEO services in your industry. 

Before you sign on, meet your team of SEO experts and know your touchpoints. This means getting to know the kinds of people you’re working with, building rapport, and learning the kinds of processes they have in running SEO strategies. Find out about their past experience, help them understand your business, and ask as many questions so you’re clear on how you’ll work together to drive innovation and growth. If you want the option of face-to-face meetings, consider location and choose a Minneapolis-based SEO service that is within a short traveling distance. 

To get the best from your SEO marketing team, be prepared to invest in the partnership. Steer clear of companies with a set and forget model. It’s a two-way relationship and you need the have the time to dedicate to your new team. To get the best results, spend time pre-campaign to brief the agency and outline the objectives. Be ready to answer questions and provide as much data as possible. During the campaign, optimization means quick and timely communication between your company and the agency. Better yet, you should have full transparency and reports so you can see what’s going on day-to-day.

Off-page search optimization comes down to the activity done on other websites to drive rankings and create beneficial value to your pages. While you may have heard about link building or link acquisition strategies, this is only one component. From writing guest posts on other blogs to receiving reviews of your products or services on Google, this is all off-page site promotion. 

Links are a fundamental part of SEO. If all your focus is onsite, then you’re neglecting a major ranking factor: authority. In fact, it’s practically impossible for Google to determine your site’s trustworthiness and authority score without links pointing back to your site. Think about your website like a spider’s web. These interconnections strengthen your site, with external link value flowing through to your internally linked pages. An ongoing link building strategy should be a top priority if you want to rise to the top of Google searches faster. 

While earning links is the most common off-page SEO tactic. There are at least five other ways you can focus on improving your ranking signals using offpage SEO including: social media marketing, guest blogging, linked and non-linked brand mentions, influencer marketing, and customer reviews. The aim of these activities is to create a reference to your business name or site from elsewhere on the web.

To grow your sales as a local hero in San Diego CA, you need local SEO. When you’re running a neighborhood business or regional service, how do people find you? Gone are the days that companies in San Diego could rely on foot traffic, word of mouth, and letterbox leaflets alone. People are turning to the Internet to find things “near me”. You have to be able to wave hello from page 1 of Google. Our SEO company can engineer a unique San Diego CA search engine optimization campaign to get your company seeing customers in the door, faster.

You can grow your online brand and generate offline sales with a geo-focused San Diego SEO campaign. Whether you run a brick and mortar store or online business, you need local SEO and Internet marketing to get yourself on the map. Local SEO connects you with the people searching for what you have to offer in your region and it’s the simplest way to multiply your sales. In fact, 8 out of 10 searches result in a phone call or instore visit within 24 hours. Combined with social media marketing, you'll have a stronger local presence that will see you connecting with your audience round the clock.

Get the edge over your next-door competition with a targeted local SEO campaign that brings shoppers to you. Our digital marketing specialists use their insane SEO knowledge to optimize your San Diego based Google My Business listing, web design, social media profiles, product pages, and business directory listings for location-based searches. Whether someone is looking for your opening hours or needs directions to your store in Google Maps, you’re only a click away with local SEO. 

Whether you're just starting out in Internet marketing or are looking for an SEO company to assist in your digital campaigns, knowing the basics of SEO marketing can help you achieve your goals.

Search engines have been around since the early 90s. Search engines evaluate and organize all the Internet's content in order to give useful results to the questions searchers are asking. Everything search engines do revolve around one objective: give the best answer to a search query. This process is known as “crawling and indexing,” and then ordering web pages by how well they offer information or a solution in a process we called “ranking.” 

In short, SEO comes down to two things — rankings and visibility. But there’s so much more to know if you want to turn rankings into revenue. That’s where the strategy part comes into play. An SEO strategy reduces down to understanding what people are searching for and making sure your website has quality content to connect people searching with the solutions you offer. Unlike pay per click marketing, you must rank by merit, rather than bidding for it.

To learn more about the basics of SEO and all the secrets to making sure you have a website that can perform in organic search, we’ve created a FREE SEO Guide. Across nine chapters, our team of passionate webmasters and SEO specialists give you the know-how to become your own DIY SEO ninja. By the end, you’ll know more about how search engines work, the main factors involved in search engine optimization, and best practices for improving your website.

A number of studies have been completed over the past two years looking at word length of content for organic success.

  • Yoast says that a minimum word count of 300 words is required to rank, but posts over 1,000 words have a higher chance of ranking well.
  • Buffer identified the ideal blog post length in terms of minutes, translating to a 1600 word count.
  • Moz is the only resource that tackles the desktop vs. mobile word count analysis and average session duration. While the contributor identifies 1,125 as a maximum word count, the findings are restricted to medical keywords. The jump in traffic (57%) is impressive, so increasing word counts on existing articles is something to consider.
  • Backlinko has a lot of data around this. They determined that although word count is a factor, there’s actually no correlation between word count + rankings. BUT the average word count for first page results is 1447  = so there is a link with rankings + QUALITY in-depth content.

Taking all of these recommendations to heart, you might reasonably conclude that a minimum article length should aim for 1,000 words for SEO purposes. Does this minimum word count apply to every keyword target? Absolutely not. But our best practice recommendation is to focus on creating quality content that gives depth and subject matter expertise for the keyword areas you want to rank.

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