Want to build a social media marketing strategy that delivers real business results? ‘Likes’ merely scratch the surface. To unleash the power of social media for business, you need to dig deeper. Much deeper. You need to know how to use hyper-targeted Facebook and Instagram advertising managers to narrow down your audience and pinpoint prospective customers. You need to blend your social media marketing with the rest of your digital strategy, like content marketing, search engine optimization and pay per click. And you need to test, test, test until you find the perfect combination of ad creative, messaging and audiences. That’s the only way to propel higher engagement, drive more clicks to your website, generate more leads and, ultimately, win more sales.
Our team of social media specialists knows precisely how to combine organic content with social media advertising to get the maximum value from your digital marketing budget. With your business objectives front of mind, we will help you take advantage of the granular targeting tools offered by social platforms to find and nurture the right prospects. That’s how you will engage the people who are most likely to convert, and superpower your ROI beyond what you ever thought possible. If you're looking for a social media marketing agency that can make this your reality - your journey starts here.
All campaigns we build are results and revenue-driven. But not just any returns – we want to make sure we get you the results that you and your company need to succeed. And unlike many agencies, we don’t stop there. We test, monitor, adjust, optimise, and do it over again. Social media performance can change daily, so our social media management team will stay on top of your campaign at all times and make the right changes to hit your goals. As any top social media marketing agency knows, that’s the secret to long term success.
With so many social media marketing agencies out there, it’s tough to narrow it down to the one that truly knows their stuff. At The Search Agency, we don’t just ‘do’ social. We stay innovative and agile to make sure our social media marketing services are always delivering maximum business impact. We aren’t just another media marketing agency – we are your social media consultants. Using our vast experience as a digital marketing agency, we think outside the box, collaborate and listen to help your company get ahead.
What makes our clients trust us? First, we're the digital agency that truly cares about your results. Think of us as more than just your social media agency, we’re part of your team working towards a unified goal. Second, we make sure you know how your social media marketing campaign is pushing towards those results at every step. No smoke and mirrors at this agency. Our clients have direct access to dashboards and campaign metrics, so you always know what works, what doesn't, and what we’re doing about it. That's what makes our services different from any other digital marketing company you’ll find.
Curious to learn more? Here are some of the most common questions we answer daily. Whether you're just learning about Social Media Advertising companies or interested in discussing an agency partnership, we're here to help!
It depends on what your company wants to achieve from your social media marketing. Every social media platform is different. For example, Twitter is great for short-form posts, while Instagram focuses on visual-based content, LinkedIn is the home of professionals, and Facebook is the biggest out there. As such, your marketing approach for each platform should differ to suit its nuances, as well as your company goals, products or services, and audience.
By far the largest platform, Facebook boasts over 2 billion monthly active users – 61% of whom are Americans between the ages of 25 and 54. But far from being a catch-all platform, it allows you to use its audience data and targeted marketing services to narrow down those millions of users into the exact audience you want. You can define your audience by a huge number of criteria, meaning you can really get in front of your prospective customers with a message you know will drive them to action. In addition, you can create an ad on Facebook and run the same ad on Instagram with the click of a single button. This makes FB arguably the top social media network for marketers who want to focus on generating web leads from their social media campaigns - especially advertising. The good news is the platforms provide analytics services to make it easy for your business to get a transparent view of your social media management. You can see how your ads are performing and run A/B testing to get even better results.
But, as we said, other platforms have their own unique benefits. If its immediacy you want, Twitter is your go-to platform. It is the first place to reach followers with breaking news, announcements, and important updates on services. LinkedIn, on the other hand, is the number one platform for B2B businesses. It is ideal if you want to build professional relationships, establish yourself as a trusted authority with clients, and use your online presence to generate leads for your products and services.
The lesson here is not to rely on one platform because you have heard it’s the biggest and best. Need help? Whether you're a small business or global company, our recommended approach is to be clear about your marketing goals, and then work out the right platform to help you reach them with your digital marketing campaigns. Our team can help design a customized approach for your goals.
We don’t need to tell you how big social media is. It’s the fastest-growing trend in history – faster even than the web. Americans are using these platforms every single day. Some 74% of Facebook users log in daily. And most people don’t just log in once a day, but multiple times and for a long duration. Digital consumers worldwide spend an average of 2 hours and 23 minutes a day on networks and messaging.
If marketing is all about getting your message out to people where they are spending time, then there’s no doubt about it – social media is the place to be. Any marketing experts will tell you the same thing.
But the value of social media marketing goes deeper than just getting in front of consumers. The average Facebook user clicks on 11 ads per month – that’s one every three days! This stat shows that users are paying attention to and engaging with social media ads, making advertising a critical part of your marketing mix. Need more proof? One in three Instagram users have made a purchase after discovering a new product or service on the platform and some 75% of Instagram users are expected to take action on at least one ad at some point. So, if your marketing goals include reaching your target audience in order to propel leads and drive conversions, start investing in both organic and paid advertising. But here's the important bit: for optimum results, social should work alongside and help your other digital tactics, including search engine optimisation, website design, paid advertising, and more. That's why it pays to work with a digital marketing management company that is an advertising agency, content creation team, SEO company and social agency all in one.
For a long time, organic posts were the way to engage customers, boost brand awareness and build loyalty. But organic reach is dropping fast. Most social media platforms are making it more and more difficult to build an organic following. Why? Because if brands cannot get attention using organic reach, they need to put their focus on something else: ad spend. Every media platform, including Facebook, Instagram, Twitter, Pinterest and more, is a business. They want to make a profit. And they have something that companies want – lots and lots of active users. Businesses pay for the privilege of getting content in front of those users who fit their profile, so they're more likely to be interested in the products or service on offer.
That’s why companies are spending more on social media advertising. Businesses can no longer trust organic content to reach their customers. Social media advertising is a must if you’re looking to reach targeted, engaged prospective customers. Our digital advertising services are designed to do exactly that for clients of all shapes and sizes.
Of course, you still need high-quality content to appeal to followers. Marketers need to provide online social experiences that help build customer relationships and brand loyalty. This could mean educational product videos, face-to-face testimonials or user-generated content. Live streaming events are another powerful way to connect with consumers and drive them to your website. In fact, in the US, livestream shopping campaigns are anticipated to generate $25 billion in sales by 2023. That's a big deal for e commerce websites! Not sure how to use social media to interact with your customers and sell your products and services? Get in touch to find out how we work with clients to design social media marketing campaigns to attract leads and new customers for companies just like yours.
Absolutely. Social networks are still one of the fastest-growing industries in the world. The fact is that more people are spending more time on social media platforms than anywhere else on the web. If you’re not investing in social media marketing, whether working with a social media marketing agency or with your own in-house team, you’re missing out on a huge opportunity to connect with your potential and existing customers, drive them to your website and make them loyal for life.
Word of mouth has long been the best way to grow a business, build your brand reputation and attract tons of new customers. Times haven’t changed in the digital age – social media is the new word of mouth. Whether a brand provides excellent customer service or the worst experience ever, a customer is highly likely to share it with their social networks on the web.
But as with every digital marketing tactic, it’s only worth the investment if you go into it with clear objectives and measure the right performance metrics. Lots of clients come to our team not knowing how their campaigns are tracking. They can't answer the simple question: is it an effective social media campaign? Don’t underestimate the importance of metrics to determine whether you’re hitting your company goals. Without them, you cannot monitor the health of your presence, determine what content is resonating with your prospective customers, or see how your ads are tracking. This is social media management 101, so make sure it’s covered by your social media marketing agency. If it's not, talk to us about how our services can help ensure your social media management is 100% transparent.
It all begins with a killer social marketing strategy. Having a social media presence without a strategy can be just as damaging for your brand as no plan at all. Just like content creation without a strategy will drive the wrong people to your website. As a specialist digital management company, our social media team will design and deliver campaigns to deliver on your lead generation and retention goals. We use consumer data, high-quality content and hyper-targeted advertising to help our clients pursue high-value leads and turn them into loyal customers. Get started with a conversation – talk to our award-winning digital marketing agency about our services today.
The Search Assembly is here to help propel incredible marketing growth through our free offer: a Digital Audit and Strategy Session worth $2,000. One of our experienced strategists will audit your online presence, dig up your competitor's tactics, discover quick wins and strategize the way to long term growth with a 6-month Content Marketing road map. All for free.
And if you like what you see, we’ll bring it all together with a comprehensive Social Media Marketing campaign once you’ve given us the green light. Simply fill in the form to get started!