Honest service, top-tier experts, proven results. That’s what sets The Search Assembly apart from other digital marketing agencies.
1,000s of businesses have found success through partnering with our 100+ team of specialists.
So the question is, how are we able to engineer explosive growth again and again?
Well, it all boils down to our core value: EVIDENCE, not opinion.
Years in the industry showed us that cookie-cutter strategies and short-sighted tactics simply don’t work. Whatsmore, so many businesses are falling into this trap and pouring precious dollars down the drain.
That’s why over the years, we’ve invested $1M+ into our own Research and Development department. The goal? To continually test what digital marketing strategies actually work, and then to build the tools of the future. All of these insights and hard-earned data we pour into making every client campaign a winner.
Digital marketing can and should form a key revenue-driving function in your business. And we’ve got the track record to prove it: 20:1 ROI revenue gained. 400% more leads. 10x more revenue. All from digital marketing.
Ready to grow faster? It all starts with a conversation.
Here’s what it takes to get started:
The best part of it all? This offer is FREE.
But it’s not for everyone. After nearly a decade in the industry, and having worked with 1,000s of businesses (across every industry and size) — we’ve figured out what works and what doesn’t.
Free strategy sessions are available for businesses we know we can add the most value to. In other words, businesses that:
If all of the above sounds like you, let’s talk.
Click the button below or fill in the form at the bottom of the page.
Want to make your marketing budget go the extra mile? Invest in Marketing and SEO campaigns you can bank on. Evidence-based strategies revolve around making your traffic, lead generation and sales goals a reality. Data drives our decisions every step of the way, so we can confidently connect the dots and steer your campaign towards snowballing long term success.
There’s no one-fit-formula for success (and we’d be wary of anyone who promised that). That’s why we begin every campaign with a comprehensive Digital Audit — which is worth $2,000, but we offer it for free!
This involves one of our experienced strategists to audit your current online presence, pinpoint the quick wins, and size up your competitors. Only with this in-depth understanding of your business do we then propose a multichannel game plan to achieve your goals.
The biggest wins come from highly-collaborative partnerships. And that’s only possible with transparency. The Search Assembly has breathed transparency into every part of our business.
This means from day one, every client can know exactly what activity is going on in their campaign, can see daily results with robust dashboards, and can rely on trusted experts to give them clear, reliable advice. No jargon, no excuses, just real results with honest experts who speak your language.
The Search Assembly has distilled our expertise into 2 tried and true services: search engine optimization and Google Adwords management. We’re not a full-service digital marketing agency and don’t try to be. Instead, we’ve built and nurtured a 200+ strong network of partners we know and trust.
So whether you’re after conversion rate optimization or website design, video production or social media marketing, we know the people for the job (and are well-versed in collaborating with them on a killer campaign).
Curious to learn more? Here are some of the most common questions we hear day to day. Whether you're just learning about digital marketing or interested in discussing a partnership, we're here to help!
Digital marketing is the entire umbrella of marketing tactics used to connect with users on mobile and desktop devices. Businesses can strategically leverage digital channels to attract, connect, and nurture potential customers through search engines, websites, social media, email, and video.
With the Internet becoming increasingly accessible, the number of people going online for information, products, services, and social networking is constantly growing. With this new norm, behavior has changed drastically. The way people browse, shop, and interact with businesses has evolved beyond traditional barriers and offline marketing methods no longer have the same effectiveness as they once did.
One thing remains the same: marketing is about connecting and engaging your audience. Today, that means meeting them where they already spend most of their time – online. This is why digital marketing is your biggest opportunity to grow your business and is vital for brand awareness. From having a social media presence to a digital advertising strategy, businesses large and small need to compete to attract consumers.
You can coordinate a number of digital strategies to align with your goals and budget. One of the most profitable and important longterm channels is Search Engine Optimization (SEO). This is the art and science of optimizing your website and building your digital presence to rank higher and drive more qualified traffic to your pages.
The rise of paid advertising, or Pay Per Click (PPC), is the competitive method of driving traffic to your website or landing pages by paying for ad space and clicks. For example, Google Ads allows you to bid for the top advertising positions on page 1 of Google’s search results. Digital advertising also encompasses the use of website banner ads and Youtube video ads.
Content marketing is a powerful digital marketing tactic. This involves asset creation and promotion including blogs, guest posts, ebooks, reports, brochures, and infographics with the purpose of generating awareness, interest, traffic, and leads. Done right, content marketing can move your prospective consumers through each phase of the marketing funnel from awareness through to conversion.
As people flock to the web in search of personal networking, social media advertising has grown as a digital marketing channel. More people are using social media channels, like Facebook, Twitter, Instagram, and LinkedIn. Facebook alone has around 1.5 billion daily active users and over 2 billion people use the platform every month. With complex algorithms and targeting, social media is an effective way to get your offer seen by your ideal audience.
Finally, the days of “you’ve got mail” are still going strong, with email marketing remaining an insanely effective digital marketing channel. With no signs of slowing, it has one of the highest ROIs of marketing activities averaging 122% - or 4x more than other digital marketing tactics.
There are numerous digital marketing channels you can use. Like offline marketing, you don’t have to use them all. It’s about finding and combining what’s works to get the best results and return for your efforts.
That’s the greatest thing about digital marketing: you can test what works and customize a strategy that works for your business. You can track, measure and adjust your digital marketing campaigns almost seamlessly based on what you’re seeing each month to double down on high-converting campaigns and cut back on low performing tactics. For instance, you can ramp up spending to scale your Google Ads to drive more conversions and lower the cost per click. Or change your Facebook ads to better target a different audience. By evaluating and refining your approach you can really skyrocket your ROI.
One last thing you should know is: having a website is not enough. Any business – from local to international – needs to implement a digital marketing strategy. You can’t expect to compete and grow without it. Starting sooner rather than later with an evidence-based approach will see your business survive and thrive for the long term.
Yes - digital marketing is your most valuable tool in 2020. While consumer journeys are increasingly complex, one thing is clear in this fast-paced world, people look for what they want online. In fact, 87% of shoppers begin product searches on digital channels and there are 5.8 billion searches per day on Google. From ordering food to software demos, business and individuals can generate leads, sales, and generate brands online. So if you want to be seen by your audience, you need to ramp up your digital strategy.
We all know that offline marketing is sometimes expensive and businesses simply cannot afford to spend money on marketing without getting fruitful results that contribute to their bottom line. It’s also difficult to measure the impact or attribute the success of traditional marketing efforts on revenue growth.
The best thing about digital marketing is the ability to take an evidence-based data-driven approach paired with transparent reporting. Digital marketing gives businesses the power to track and measure campaigns to see what’s working and how to achieve the highest return on investment. With the data and insights earned, businesses can learn more about customers, find opportunities, and scale campaigns using agile marketing techniques.
Simply put, engineering a profitable online is a critical investment for any small or large business — even for traditional brick and mortar businesses, who can use localized and targeted strategies for foot traffic. But know this - there are no magical overnight formulas or instant hacks for online success. Profitable digital marketing campaigns are achieved with an integrated plan tailored to achieving your company’s growth goals.
Choosing the right digital marketing agency to partner with can prove a challenging process for a lot of businesses, simply because there are so many agencies out there often saying similar things. If you want results and revenue growth, you need a digital marketing agency that can deliver on everything from a campaign set up right through to strategy implementation and scaling.
Ultimately, there are multiple elements to any profitable partnership, and so a standard cost comparison or high-level search won’t necessarily uncover the necessary information. No matter your budget: a dollar unwisely spent can cost your business a lot more time, money and effort. Choosing the cheapest option will still mean wasted money if the agency is not equipped to generate a serious return on investment.
The right digital marketing agency will dive deep into your business to truly understand your products, services, and customers. They will then leverage data and research to create a digital marketing strategy that advances towards your goals using quick wins and long term tactics. You want an agency that is focussed on moving the metrics that matter and doesn’t stop until they generate more revenue for your business.
Your business goals and values should be at the heart of everything they do and they should be a positive representation of your brand. You’ll know you’ve found the right agency when your account manager is a trusted partner and champions your campaigns. You want an agency that walks the talk and really gets things done like your own team.
So, how do you find that “hidden gem”? Starting by assessing your own needs and making a list of all the services you’d like an agency to take on or assist your in-house team with. From SEO to PPC, decide exactly what you want. This will help to narrow down your options. For instance, if an agency doesn't offer link building as part of their SEO services, you can strike them from your list.
Then begin by asking some simple questions:
Now, get into the nitty-gritty. Ask the agency about what technology they use. You want a team that can demonstrate and communicate their understanding of the tools they use and how they use them to improve your results. This is an ideal time to find out if they have the right expertise to integrate with your existing systems such as your eCommerce platform or CMS. Learn as much as you can about how they use tools to create a data-rich strategy for your goals.
Finally, find out about their track record for success. Look at their case studies and who they’ve worked within your industry. See what lasting results they generated and how they did it. You’re looking for versatility. They should have experience with different industries, business models, and business sizes. This could mean you will get a higher level of personalized attention rather than a run of the mill approach.
There’s a lot to weigh up when hiring a great digital marketing agency. But can all start with a conversation. Have time for a coffee? Talk to us today!
There’s no one-size fits all solution! The key is finding the right talent within the right timeline to support your growth goals. Whether you choose to build an inhouse team, outsource with an agency OR do a combination of both, this all depends on your business’ needs now and for the future.
Ultimately, an inhouse team is most in tune with your goals and is solely dedicated to your success. However, growing a team of experts takes a long time and a serious investment. Meanwhile, an agency offers an immediate way to scale your marketing activity with a team often ready-to-go. Plus, since staying “cutting edge” is crucial to their service offering, an agency can often deliver unique and specialist expertise to complement your inhouse resources.
The short answer: it depends. Because after all, the real question is which channel (or combination of channels) will help you achieve your revenue goals. SEO and PPC are kind of like two sides of the same coin. The goal of both is to drive search traffic to your website – they just do it differently. Knowing how to leverage each channel and when can be the difference between seeing your revenue sink or skyrocket.
So you want digital search results FAST? Pay per click (PPC) encompasses an online advertising model where you pay a bid every time a user clicks on your ad. A laser-focused PPC campaign can quickly ramp up a volume of ready-to-buy traffic to your website by making sure you’re visible at the exact moment your target audience is seeking your product or service. How? Because the top 3 paid advertising spots win 46% of the clicks on the page. On top of that, 68% of marketers stated that paid advertising is critical to their overall marketing strategy. While you’ll see quicker results from your advertising dollar, that said, it’s no silver bullet. On average requires 3-6 months of testing to mature a high-ROI campaign.
Meanwhile, search engine optimization (SEO) is the process of increasing a website’s visibility on search engines, in a way that grows qualified traffic, boosts lead generation and increases sales. This encompasses on-page, off-page, and technical optimization to build your site’s authority. About 64% of marketers actively invest time in SEO. Why? Because with more than 66,000 searches every second and more than 40% of online revenue coming from organic search traffic, you simply can’t afford to miss out on so much opportunity. While it’s often the channel delivering a high ROI, SEO is most often a long term strategy.
Which one is right for you? Stop thinking about one versus the other. Instead, look for ways you can take a multi-channel approach to move you towards your goals now and in the future. After working with 1,000s of companies, we’ve found again and again that a combination of BOTH channels can deliver the best return on investment.
Ready to invest in a high-return, high-growth Digital Marketing campaign? Want to take your online presence to the next level? Getting started begins with a conversation. The Search Assembly is here to take the mystery out of incredible marketing growth through our free offer: a Digital Audit and Strategy Session worth $2,000.
This no-obligation audit puts our experts to work to assess how your website and digital presence are tracking. One of our experienced strategists will audit your online presence, size up the competition, pinpoint quick wins and plot the path to long term growth with a 6-month multichannel game plan. All for free. No matter how big or small, we take a good look at your current digital marketing strategy (if you have one) and see where we can make improvements to your SEO, paid advertising, and social media strategy.
The key to a successful digital marketing campaign starts with understanding your business and industry - that’s why we give it all we’ve got to get to know you properly. We want to work together to create a plan that aligns with your goals and objectives. By knowing what matters most, we can help plot the right course to get you there.
And if you like what you see, we’ll hit the ground running once you’ve given us the green light. Simply fill in the form below to get started! Our team is your team. We’ll be on hand to give constant advice and recommendations to help grow your business.