Did you know, 66% of buyer-intent keywords are paid clicks? (Clever Clicks) That’s a huge portion of highly-engaged search users looking to learn, understand and purchase. A laser-focused PPC campaign reaches this target audience at the right time and in the right place. The result? A steady flow of fresh traffic, leads and sales. In the long run, this means a serious return on every ad dollar spent. Of course, it’s often easier said than done.
Have you ever launched Google Ads or Bing Ads campaign and seen the clicks just trickle in? Ever wondered why all your budget is spending but not turning into real sales? Maybe all of your paid advertising campaigns are humming along, but you’re wondering: is it possible to achieve even better results? Maybe you’re just dipping your toes into Digital and want to see how far PPC can take you.
Whatever your situation, there’s no doubt the potential of PPC is on par with its complexity. From developing landing pages and writing ad copy, to doing keyword research and refining location targeting, there are many elements to maturing a highly-profitable PPC campaign. That’s why when 1,000s of businesses were ready to grow faster, they teamed up with a trusted partner: The Search Assembly.
PPC advertising offers a million opportunities and presents a million elements to get right. Through investing $1M+ into our own Research and Development department, we’ve tried, tested and proven exactly which internet marketing strategies actually work (and which don’t). Then we employ this knowledge, along with our years of expertise, to deliver evidence-based strategies that you can bank on.
Transparency encompasses everything we do, meaning our clients enjoy complete visibility on all activity in their marketing campaign. Robust dashboards offer a daily snapshot on progress, while comprehensive monthly reports deliver a granular view of what’s working and what optimizations we recommend. Plus, our Account Managers are there every step of the way to offer help, answer questions, and collaborate.
Ready to level up your company’s growth? Scaling your marketing is easy when you can instantly access a team of 100+ experts, who are specialists in all areas of SEO and PPC. We’ve grown a dedicated team of marketing enthusiasts who know PPC marketing like the back of their hand, and can leverage a wealth of strategies to achieve your goals — whether lead generation, brand awareness or simply more sales.
Curious to learn more? Here are some of the most common questions we hear day to day. Whether you're just learning about digital marketing or interested in discussing a partnership, we're here to help!
Curious about partnering with a Marketing Company? It’s a big investment that can deliver a serious return on investment, but only if the “stars align”. In other words, you’ll need to find an agency with the right mix of digital marketing services and expertise PLUS be ready to invest the needed time and energy into a successful partnership.
Price is understandably a crucial factor for lots of businesses, however it’s essential to remember: no matter how cheap or expensive some PPC services are, the return on investment is the ultimate measure of success on your bottom line. Did you know that businesses make an average of $2 in income for every $1 they spend in AdWords? (Blue Corona, 2019). This is by no means the extent of what’s possible with PPC — and with time and expertise, an unbelievable ROI is possible. We’ve worked with 1,000s of businesses and have helped an eCommerce retailer increase their ROAS from 16:1 to 20:1. Meanwhile, we’ve also helped a pool manufacturer boost paid revenue by 2,600%.
When weighing up your options, asking these questions can often proven helpful:
Pay per click (PPC) is quite simply an online advertising model, where businesses pay every time a user clicks on their ad. It’s a system most associated with search engines like Google and Bing, where the price of the click depends on auction. This means the more people want to advertise for a specific keyword, the more expensive it is.
Meanwhile, search engine optimization (SEO) is the process of making your website more visible on search engines, in a way that increases qualified traffic to your website. A key part of the process is identifying what topics, phrases and questions are most relevant to your ideal customers, and then positioning your website to appear for these keywords.
While the question “PPC or SEO?” often arises, the truth is an integrated approach often delivers the best results. This is true for any digital channel. Eliminating silos and connecting the dots inevitably leads to snowballing wins.
Just imagine, a Google Ads campaign can test which of your target keywords is most likely to generate traffic that turns into customers. This can then steer your SEO strategy to only focus on highly profitable keywords.
And consider this, you can set up a remarketing campaign to keep your business front of mind with customers who’ve visited your website at least once. PPC can help closing more customers at a lower cost, because you’re targeting people who already know (and hopefully trust) your brand.
And that’s not all. There are so many ways that an SEO and PPC campaign can integrate for serious multichannel impact. As part of our FREE offer worth $2,000, our Digital Audit and Strategy Session will propose a multichannel strategy to grow your business. Simply fill in our form to get started.
The answer is simple: your customers are online, and so are your competitors. And there’s no doubt your competitors are actively trying to outrank your website and outbid your ads on search engines.
Investing in PPC could mean capitalizing on the opportunities that are already there, and closing a flood of previously overlooked customers.
Our FREE Digital Audit and Strategy Session (worth $2,000) makes it simple. This offer involves one of our strategists auditing your online presence, sizing up the competition, undertaking comprehensive keyword research, and mapping the quick wins. Then we’ll show you a unique, evidence-based Digital Marketing strategy designed to help you achieve your business growth goals — along with a suggested level of monthly activity. If you like what you see, 100+ marketing specialists are ready to get started on your campaign. Ready to claim your offer? Simply fill out our form!