Did you know, 66% of buyer-intent keywords are paid clicks? (Clever Clicks) That’s a huge portion of highly-engaged search users looking to learn, understand and purchase. A laser-focused PPC campaign reaches this target audience at the right time and in the right place. The result? A steady flow of fresh traffic, leads and sales. In the long run, this means a serious return on every ad dollar spent. Of course, it’s often easier said than done.
Have you ever launched Google Ads or Bing Ads campaign and seen the clicks just trickle in? Ever wondered why all your budget is spending but not turning into real sales? Maybe all of your paid advertising campaigns are humming along, but you’re wondering: is it possible to achieve even better results? Maybe you’re just dipping your toes into Digital and want to see how far PPC can take you.
Whatever your situation, there’s no doubt the potential of PPC is on par with its complexity. From developing landing pages and writing ad copy, to doing keyword research and refining location targeting, there are many elements to maturing a highly-profitable PPC campaign. That’s why when 1,000s of businesses were ready to grow faster, they teamed up with a trusted partner: The Search Assembly.
PPC advertising offers a million opportunities and presents a million elements to get right. Through investing $1M+ into our own Research and Development department, we’ve tried, tested and proven exactly which internet marketing strategies actually work (and which don’t). Then we employ this knowledge, along with our years of expertise, to deliver evidence-based strategies that you can bank on.
Transparency encompasses everything we do, meaning our clients enjoy complete visibility on all activity in their marketing campaign. Robust dashboards offer a daily snapshot on progress, while comprehensive monthly reports deliver a granular view of what’s working and what optimizations we recommend. Plus, our Account Managers are there every step of the way to offer help, answer questions, and collaborate.
Ready to level up your company’s growth? Scaling your marketing is easy when you can instantly access a team of 100+ experts, who are specialists in all areas of SEO and PPC. We’ve grown a dedicated team of marketing enthusiasts who know PPC marketing like the back of their hand, and can leverage a wealth of strategies to achieve your goals — whether lead generation, brand awareness or simply more sales.
Curious to learn more? Here are some of the most common questions we hear day to day. Whether you're just learning about digital marketing or interested in discussing a partnership, we're here to help!
Pay per click (PPC) is quite simply an online advertising model, where businesses pay every time a user clicks on their ad. It’s a system most associated with search engines like Google and Bing, where the price of the click depends on auction. This means the more people want to advertise for a specific keyword, the more expensive it is.
Meanwhile, search engine optimization (SEO) is the process of making your website more visible on search engines, in a way that increases qualified traffic to your website. A key part of the process is identifying what topics, phrases and questions are most relevant to your ideal customers, and then positioning your website to appear for these keywords.
While the question “PPC or SEO?” often arises, the truth is an integrated approach often delivers the best results. This is true for any digital channel. Eliminating silos and connecting the dots inevitably leads to snowballing wins.
Just imagine, a Google Ads campaign can test which of your target keywords is most likely to generate traffic that turns into customers. This can then steer your SEO strategy to only focus on highly profitable keywords.
And consider this, you can set up a remarketing campaign to keep your business front of mind with customers who’ve visited your website at least once. PPC can help closing more customers at a lower cost, because you’re targeting people who already know (and hopefully trust) your brand.
And that’s not all. There are so many ways that an SEO and PPC campaign can integrate for serious multichannel impact. As part of our FREE offer worth $2,000, our Digital Audit and Strategy Session will propose a multichannel strategy to grow your business. Simply fill in our form to get started.
If you’re considering PPC campaigns for your company, it’s a good idea to work with a specialist. While Google makes its products accessible for all users and provides ample guides, its advertising platform and the paid search landscape is pretty complex.
PPC agencies typically offer a range of management services including:
From keyword types and keyword research to bid adjustments, location targeting, site links, and ad copy, there’s a lot to set up, optimize, and manage. Far from straightforward, right? You can’t just put them in cruise control and expect to reach your destination. If you want to outperform your competition, you need to steer your PPC strategy with the agility and precision of a racecar driver.
There are many things a PPC agency does but we know you’re busy. Here are the three most important things you want from a PPC agency: results, transparency, and experience.
Let’s talk about results. A good PPC agency will get you the best return on your PPC investment. How? By creating hyper-targeted and cost-effective search campaigns that win you valuable traffic. And that means traffic that converts and less of those click-happy users that don’t. Your PPC team will never stop monitoring and fine-tuning your campaigns to find better ways to improve your bidding, improve click-through, and get the most from your budgets.
Now for transparency. A good PPC agency will keep you in the loop and work as an extension of your team. There should be NO hidden agendas or secret squirrel tactics. You should have a clear understanding of your keywords, ad copy, and high-converting pages. The agency should work with you to understand how the business is benefiting from the sales or leads generated and work to adjust campaigns from any feedback. At the end of the day, it’s a partnership.
Finally, experience. Your PPC agency will bring a wealth of knowledge in your industry, in paid advertising, and have worked with Google and Bing for many years. They will be an open book, offering insights and quickly brainstorming solutions, leveraging new opportunities, and responding to any changes happening in Google Ads or Microsoft Advertising. No matter what happens, you’ll have peace of mind that your budget and website are in trusted hands.
The team has years of experience delivering explosive revenue growth for businesses of all types and sizes. We take our learnings and apply them to your campaign for even more brilliant results.
Yes, pay-per-click is a powerful digital marketing strategy and yes it works! Every time an ad is clicked, a visitor is sent to your website and you pay the search engine a fee. When PPC is done well, the fee is worth every penny because the right visitor is worth more than what you paid to attract and convert them. In other words, if you paid $2 for the click, then this results in a $200 sale, then you’ve made a good return on your investment.
A lot of hard work goes into building a winning paid search campaign. From researching high quality, relevant keywords, to organizing them into ad groups and setting up campaigns and landing pages that are optimized for conversions, there is a lot to get right. By creating relevant and intelligently targeted PPC campaigns, you’ll be rewarded with lower costs for ad clicks and higher profits for your business. So if you want to start using paid advertising, it’s less about how it works and more about doing it right and at scale.
No matter how cheap or expensive some PPC services are, the return on investment is the ultimate measure of success on your bottom line. Did you know that businesses make an average of $2 in income for every $1 they spend in AdWords? (Blue Corona, 2019). This is by no means the extent of what’s possible with PPC — and with time and expertise, an unbelievable ROI is possible. We’ve worked with 1,000s of businesses and have helped an eCommerce retailer increase their ROAS from 16:1 to 20:1. Meanwhile, we’ve also helped a pool manufacturer boost paid revenue by 2,600%.
When weighing up your options, asking these questions can often prove helpful:
The answer is simple: your customers are online, and so are your competitors. And there’s no doubt your competitors are actively trying to outrank your website and outbid your ads on search engines.
Investing in PPC could mean capitalizing on the opportunities that are already there, and closing a flood of previously overlooked customers. In fact, 33% of Google users click on paid search ads that directly answer their query (Search Engine Land, 2019) and the average click-through rate for an ad in the first position is 7.94% (AccuraCast). Having PPC as an element of your digital marketing strategy will help you to capture your potential customers at the right time and find new growth opportunities.
One of the greatest benefits is SPEED. You can put hyper-targeted ads and clever copy in front of your audience in just a few hours (with the right know-how and experience). This is perfect if you need results quickly, want to get your brand noticed, or have a time-sensitive offer. While SEO gains momentum and profits over time, PPC uses machine learning so you can start seeing results sooner and improve campaigns in a number of weeks. Nothing brings in results as quickly as search ads.
SEO and social media are a strong campaign foundation and set up your business for long-term growth, but PPC marketing can put you right at the top of Google in a matter of days. The good news? You only pay if someone clicks, it's easy to manage your costs and to calculate your estimated ROI. If you want to drive qualified traffic to your website instantly, PPC is highly effective and should be an integrated part of your marketing strategy.
Don’t worry, this isn't a thinly disguised sales pitch. This is an important decision and we want to give you everything you need to choose the right PPC company for your business. So how do you know when you’ve struck gold? Here are a few things to look for and what steps you need to follow to narrow down your pool of possibilities.
First, you need to write down what you want to achieve and things you want an agency to take off your plate. Are you looking to launch new products and build brand awareness or do you need help with moving leads down the funnel? Some simple calculations can help you determine your revenue goals and how much you can spend on ads each month. Once you know the campaign objectives and specific goals you want to hit, you can speak with agencies to get their feedback on what they can do to hit those goals.
Next, consider pricing. Most PPC agencies will charge a management fee as a percentage of ad spend. This ensures that based on your budget, the right amount of time is spent optimizing, monitoring and getting the best return on your money. While two agencies may charge a vastly different fee, consider the time and work they’ll put into getting you results.
The most overlooked factor is specialization. Does the agency specialize in certain types of ads? Do they have a proven track record in Google and Bing ads or are they best at Shopping Campaigns and Display? Ideally, you want a team with a range of experience in different industries, platforms, and tools.
Finally, find out about their methodology and processes. Data is king when it comes to winning PPC campaigns. Find out how they collect and use data, what bidding strategies they use, how they conduct keyword research, and how they optimize ad sets. Then find out how they’ll communicate this with you. For instance, we use reporting dashboards to track metrics and have regular meetings with clients to go through performance.
Our FREE Digital Audit and Strategy Session (worth $2,000) makes it simple. This offer involves one of our strategists auditing your online presence, sizing up the competition, undertaking comprehensive keyword research, and mapping the quick wins. Then we’ll show you a unique, evidence-based Digital Marketing strategy designed to help you achieve your business growth goals — along with a suggested level of monthly activity. If you like what you see, 100+ marketing specialists are ready to get started on your campaign. Ready to claim your offer? Simply fill out our form!