Everyone’s online. The question is, are you? More than ever, Google is a crucial platform where brands rise to the spotlight or disappear into obscurity. Search engine optimization ensures visibility to highly engaged audiences, in a way that boosts traffic, leads and sales for the long term. Every day, Google processes 3.5 billion searches. Imagine how many of those are your dream customers looking for information, products, services.
Of course, while your dream customers are online, so are your competitors. They’re vying for the same top spots on all the most relevant and profitable keywords. So without a comprehensive SEO campaign in place, your business could lose out on this immense opportunity online.
That’s why when 1,000s of businesses wanted top-ranking SEO campaigns that delivered real revenue impact, they turned to The Search Assembly. Our team has a proven track record for helping companies of all sizes and industries grow with organic search.
Forget cookie-cutter tactics. Your company’s vision for long term growth is unique, and so is the game plan to get you there. That’s why we first and foremost take the time to audit your online presence and understand the big picture of your business. This then allows us to develop an evidence-based SEO strategy focusing on quick wins AND your long term success.
Scaling a highly-profitable campaign is easy when you’ve got a team of 100+ specialists ready to help. Collectively our expertise spans every element of a successful SEO campaign, from local SEO and link building to technical SEO and user experience. Plus, we know how to synchronize SEO with channels such as conversion rate optimization, social media marketing and more.
Our mission is to take the mystery out of highly profitable Digital Marketing. That’s why transparency is at the core. Our clients have full visibility on all campaign activity, can access a robust dashboard to check in on progress, and also receive comprehensive monthly reports. Our team becomes your team, here to answer questions, brainstorm and collaborate.
Curious to learn more? Here are some of the most common questions we hear day to day. Whether you're just learning about digital marketing or interested in discussing a partnership, we're here to help!
SEO stands for search engine optimization and is generally used to describe unpaid search campaigns. Essentially, SEO is the action of increasing the traffic to your website through organic search engine rankings and visibility. This should not be confused with SEM, which stands for search engine marketing and typically refers to paid search campaigns.
On the surface, SEO appears to be a basic concept. You make your website more appealing to search engines and customers by optimizing for specific high-value keywords. Since 93% of online experiences begin with a search engine, this is an extremely valuable way of getting more eyes on your website. With some luck and a whole lot of data-driven changes, your website will rank higher. The result? More potential customers and businesses finding your website and an increase in revenue.
The higher you rank on Google’s search engine results pages, the more likely you are to capture impressions and clicks. A Backlinko analysis of Google statistics shows the serious reality of search rankings. The number #1 spot on Google gets 10 times more clicks than the number #10 spot, and moving up 1 spot in the search results will increase click-through-rate by 30%.
To improve your ranking position you need a strategy that makes sure your website is relevant to your niche and has a lot of expertise, trust, and authority. A search engine wants to show the best answers. If your website is a credible source for information and offers relevant solutions to user’s questions, then you’ll be on the path to building a strong digital presence.
To put it in a nutshell, SEO is an umbrella term for a range of optimization techniques used to achieve high organic search rankings for your website. It’s everything from technical updates to onsite and offsite strategies. And it’s all crucial if you want to create a highly profitable digital strategy for long term success.
The reality is that SEO still matters in 2020. Is the most cost-effective marketing channel today, and around 64% of marketers are investing in SEO. If you can stay a step ahead of Google then you’ll take steps up on your competition. Search engines are constantly in flux and keeping up can be a huge obstacle to SEO success. If you don’t keep up with SEO, your rankings, leads and revenue will shrink.
Done well, SEO can do wonders for your business. And ultimately, your bottom line. We’ve put endless hours and $1M into researching and developing best practice SEO techniques. Our expert gurus can tap into your data and utilize powerful marketing tools to engineer strategies that will deliver high-quality and targeted results.
Want to climb in rankings and increase visibility? An evidence-based SEO campaign uses proven strategies to drive traffic from click-happy users in your niche. By harnessing local SEO for your specific location or region, you can translate online traffic into foot traffic. From the rise of voice search to the growth of mobile, you need an agile organic strategy to claim those coveted spots at the top of Google for highly relevant searches. SEO is far from dead. Businesses need to adapt and stay the course.
Quite a lot, actually. A proper SEO agency will use white-hat SEO to gain organic search rankings using a data-rich approach, hard work, and clear-cut reporting. With over 200 factors affecting how well a page ranks, SEO experts use best practices along with the latest insights from algorithm updates to boost a website’s organic search presence.
Here are some of the key things an SEO agency does:
A good SEO company will typically offer a number of technical, on-site, and off-site optimization services in their SEO contract. These may include:
To really grasp what an SEO expert or agency can do for your website, it’s important to learn about the basics and best practices. If you’re a founder, manager or marketer looking to increase traffic, leads, and revenue, we’ve put together everything you need to know in our FREE SEO Guide. While this guide doesn’t have any secrets or silver bullets, it’s an essential starter’s framework for improving your online presence.
If you want game-changing results, you need to find an SEO company which offers the best SEO services for your website. The challenge of hiring an SEO company comes from the time and effort it often takes to narrow down your options. A simple search will return hundreds of companies and experts all offering SEO services and all claiming to be the best.
The truth is that it can be hard to make a comparison. A higher budget doesn’t necessarily mean higher return and a cheaper agency doesn’t mean your dollars can’t be flushed away. You need to consider your goals and what it’s going to take to get there. And you want an agency you can trust to create a strategy that works for your unique needs. So, how do you figure out who’s the real deal?
The short answer: results. You need to find an agency with a transparent and proven track record. An agency that has lots of case studies and speaks openly about who they’ve worked with and how they’ve gotten them results.
To really find out if they’re a good SEO agency, there are some questions that you should be asking when you are exploring your options.
It all starts with a conversation. Talk to them about the expertise they have in different industries, what tools they use, and how they will use data to create a custom strategy. You’re looking to see that they have a range of experience and will really get to know your business. Start by drilling the agency on how they will improve your rankings. So, avoid an SEO company that says something like “we'll build links and add content”. This kind of catch-all strategy won't cut it. Look for how they will combine technical, onsite and offsite strategies to improve your website, SEO foundation, and marketing funnel at each stage.
Find out who your point of contact would be and how they’d communicate with you on a regular basis for campaign updates and on a monthly basis using transparent reporting. This person will be a huge part of your team and success, so getting to know who you’ll be working with is a crucial part of hiring an agency.
The answers to these questions can help you figure out who you trust. You’ll quickly find out who’ll take the work out of your hands, deep dive into your business and work relentlessly to drive an integrated strategy that will grow traffic AND revenue. Not asking too much, right?
Yes, anyone can do their own SEO. But do you have the skills and time? There are plenty of videos, tutorials and step-by-step guides on the golden rules of onsite optimization. With this information can help you get started from simple technical updates to keyword research and complex site migrations.
But, let me ask you this: would you become your own mechanic or accountant? While you can probably check the car’s oil or submit your own taxes, there are reasons why you enlist the help of a professional from time to time. Likewise, there are benefits to bringing on a marketing specialist, someone who is solely focused on SEO.
Depending on the complexity of your website, competitiveness of your industry, current marketing strategy, and your sales process, it might be better to hire an agency. Why? because SEO is the long term game that requires consistency, adaptability, and problem-solving.
You want an expert that will work directly with your business and engineer a strategy that will improve your online presence and generate revenue. They will get deep into the data and use the latest tools and techniques to improve your website. An agency may not be the cheapest option, but the return on investment could save you money in the long run.
Benefits of working with an SEO expert include time, energy and money saved. As things get busy or employees take leave, it can be challenging to stay on top of your marketing and sales. Similarly, a technical issue or undetected broken page can cause huge losses. With a dedicated agency, you’ll see positive results sooner, have a firm grasp of what works and new opportunities, resolve problems quickly, and know your website is in trusted hands.
Ready to see your traffic and sales soar, but how do you get you there? If you’ve noticed your search engine rankings have dropped off the results pages or your visitor numbers are shrinking then your organic search presence needs a reboot. SEO will help people find you on Google and turn that traffic into transactions.
It’s time - you need an SEO overhaul. And our specialists can steer your website back on course with their digital marketing expertise. The Search Assembly is here to take the mystery out of incredible marketing growth through our free offer: a Digital Audit and Strategy Session worth $2,000. One of our experienced strategists will audit your online presence, size up the competition, pinpoint quick wins and plot the path to long term growth with a 6 month SEO game plan. All for free.
And if you like what you see, we’ll hit the ground running on an extensive SEO campaign once you’ve given us the green light. Simply fill in the form below to get started!